Passports Growth Hacking
Passports Growth Hacking. Hi-tech biometric passports used by Britain and other countries have been hacked by a computer expert.
Speaking at the Defcon security conference in Las Vegas, Lukas Grunwald, a consultant with a German security company, said he had discovered a method for cloning the information stored in the new passports. Data can be transferred onto blank chips, which could then be implanted in fake passports, a flaw which he said undermined the project.
Hackers steal passport and ID card data to use it for illegal activities, such as crossing borders and taking bank loans in another person’s name.
Cybercriminals only need to get the victim’s full name, birthday, nationality, and passport number to falsify their documents. While most people are aware of the common credit card frauds, not all of them know that stolen passport credentials can put them at more risk.
Identity theft is becoming a popular crime. In 2018, the Identity Theft Resource Center saw a 126 per cent increase in the number of data breaches, most of which affected sensitive personal information.
What is Growth Hacking?
Growth hacking is the buzzword for startups. Forget “pivoting” and “iterating.” It’s all about growth hacking.
That’s the thing.
It’s almost annoying for those who have heard about it thousands of times, and it’s confusing for those who don’t know what it is.
Like it or not, growth hacking is happening. check it out with us
And it’s the reason we get to see a few new startups each year with absolutely ridiculous growth rates.
Growth hacking has only been around for a few years, but it’s already catching fire. Every startup is looking for growth hackers.
The reason is obvious: everyone wants to grow ridiculously fast and acquire millions of users and dollars in revenue.
But, what does growth hacking even mean?
It’s time to answer that question once and for all. I’ll even show you how to do it in this growth hacking guide.
Sean Ellis coined it in 2010 when trying to come up with a new job description. Sean is the OG (original growth hacker).
He helped lots of startups achieve accelerated growth (for example, Dropbox) as a consultant.
However, whenever he would leave a startup to pursue new ventures, he would have a tough time finding a replacement.
He needed someone who to be in charge of growing the startup. He went through hundreds of applications each time, all outlining a job for marketers.
But pure marketers couldn’t do this job.
Modern software products are entirely different from traditional products, and so is their distribution.
Marketers felt that they had to consider budgets, expenses, conversions, etc.
A growth hacker does not care about any of these things. Sean, in his own words, was looking for “a person whose true north is growth.”
As growth is the make-or-break metric for startups (either they grow fast enough or they die), that’s the only metric that a Passports Growth Hacking cares about.
An engineer can be a growth hacker just as much as a marketer can. What matters is their focus.
Due to the startup culture, they often have to use analytical, inexpensive, creative, and innovative methods to exponentially grow their company’s customer base.
That’s the only thing that a Passports Growth Hacking does.
To really understand what growth hacking can achieve and what your mindset needs to be, I’ll show you a few examples of growth hacking done right. Then, you can apply the same principles to your business.
During a massive data breach at Marriot hotels in 2018, hackers accessed its reservation database, reportedly collecting information on 500 million people.
The fraudsters stole guests’ names, surnames, contact information, and dates of birth. On top of that, they got the passport credentials of Marriot clients.
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